Ethique Heali Kiwi - Calming Solid Shampoo Bar for Dry, Itchy, Flaky, and Oily Scalps and Hair

Ethique: Pioneering Conscious and Eco-Friendly Beauty

Brianne West, the CEO and Founder of Ethique, started the company in her kitchen in 2012 when she began experimenting with solid shampoo bars. Today, Ethique boasts over 100 products in its range, offering conscious and concentrated haircare, skincare, body care, and more.

Ethique's mission is to revolutionize the cosmetics industry and regenerate our planet through sustainable business practices. One key aspect of this is helping to rid the world of single-use plastic bottles. As of 2021, Ethique has saved over 20 million single-use plastic bottles from being made or disposed of in landfills, and over 3 million gallons of water from being wasted, while also planting over 350,000 trees.

Ethique's products are 100% plastic-free, certified vegan, cruelty-free, and palm-oil free. The brand has also implemented its "Compact by Design" initiative, which focuses on sustainability by reducing the size and weight of products, leading to lower carbon emissions during shipping and transportation.

One example of Ethique's innovative products is the Calming Shampoo Bar. This soap-free, lime-scented bar gently cleanses the scalp, with a rich lather that helps to calm and nourish it. The bar is formulated with a powerful blend of neem and karanja oils, renowned for their healing properties in Ayurvedic medicine, as well as soothing oatmeal, cocoa butter, and coconut oil, providing softness and shine to the hair.

Each Ethique shampoo bar lasts at least 80 washes, equivalent to three bottles of liquid shampoo, making it a more economical and eco-friendly choice. The bar's packaging is also recyclable and home-compostable, allowing users to return the nutrients to the soil.

Ethique's commitment to sustainability extends beyond its product offerings. The brand sources its ingredients from sustainable producers who are paid a fair wage, ensuring ethical and responsible sourcing practices.

By offering innovative, environmentally-conscious products and prioritizing sustainability in its business practices, Ethique is leading the charge in the cosmetics industry's shift towards a more regenerative future. The brand's dedication to reducing waste, conserving resources, and promoting ethical practices makes it a trailblazer in the realm of conscious consumerism.

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